Zucora Reveals Mission to Employees and Associates

The Future Begins.

November 15th, 2011 (London, Ontario) - After 32 years of delivering outstanding service with its furniture care programs, zucora inc. unveiled a new identity and an enhanced mission during a company-wide meeting that was simultaneously webcast for its many Service Partners and international network of Service Technicians.

Formerly known as Magi Seal, the company has adopted its new zucora identity to emphasize its expanded focus on the development of innovative and unique home care products and services.  

While continuing to serve as one of North America’s largest providers of Extended Service Plans and retail programs for furniture, bedding, appliances and electronics, zucora is expanding its market with a new range of environmentally friendly and easy-to-use products for every area of the home.

"With increasing demand for products that respect the environment, are safe to use and effective in protecting and maintaining a family's home, we see tremendous growth potential," said Brad Geddes, President and CEO.  "We have always had exceptional products that support our furniture care programs.  We are now expanding our product line to meet our customers' desire for effective, sustainable solutions that can be used in their homes."

Using advanced technology, the company formulates, assembles and packages all of its proprietary products in London, Ontario.  The family-focused enterprise currently employs 60 people and maintains an international network of Service Partners and in-home Technicians.

"Our employees have a passion for delivering exceptional service - and that includes the way we treat our customers, our retail partners and business associates," said Geddes.  “We take tremendous satisfaction in finding new ways to amaze and delight our customers.”  

The Company describes its principal mission as "Empowering people to a better life".  “It’s our strongly held belief that by working together, we can make a real difference in bringing comfort to the homes of our customers while improving the way in which we all live,” said Geddes.  "We extend this belief by providing an environment where our employees can learn, develop and grow and by offering opportunities for our Service Partners and technicians to expand their own businesses." 

A new product line of zucora environmentally-friendly products will be launched in early 2012 and introduced to zucora's international network of technicians, associates and in-home Demonstration Consultants.

about zucora inc.  

zucora is Canada’s largest and one of North America’s leading manufacturers of specialty care products and providers of home furnishing and appliance protection programs.  With an international network of professional technicians and in-home Service Partners, zucora has earned a widely acclaimed reputation for delivering high quality, certified customer care programs.

Other News ...

Expanded product line provides increased furniture protection

Zucora delivers peace of mind in difficult retail furniture market